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This site states the following, "Quality isnt expensive, its priceless." We observed that the web page stated " Family Owned Business for over 40 years." It also stated " Quality isnt expensive, its priceless. Family Owned Business for over 40 years. All at very Reasonable Prices. Welcome to the Boston Closet Company. We are proud to have provided residents of Boston closets custom built to their specifications for nearly four decades. We are a family-owned company, and are the number one name in Boston closet." The header had Boston closets as the highest ranking keyword. It was followed by Boston closet organizers, Boston closet design, and closet storage which isn't as ranked as highly as Boston closets. The next words the site uses is garage cabinets. walk-in was also included and could not be seen by search engines.